Selleris uses two inputs per qualifying CRM engagement. Where outcomes were tracked against a client-approved baseline, documented measured ROI is used. Where direct measurement was unavailable, Nucleus Research CRM ROI benchmarks are applied to the client's investment in the delivered CRM work. Across the included engagements, this produces a blended estimated return of approximately 6x. The $50M+ figure is the aggregate result across 400 qualifying projects as of April 2026.