The $50M+ figure on our homepage is a good-faith estimate of aggregate business benefits — including cost reductions and revenue increases — associated with CRM systems built and supported by Selleris and by the prior CRM consulting practice of our founding team. A total of 407 projects as of May 6, 2026.

How the total is calculated

For each qualifying CRM engagement, we use one of two inputs:

1. Measured ROI. Where we tracked outcomes against a client-approved baseline, we use documented results from that engagement.

2. Benchmark ROI. Where direct measurement was not available, we apply published CRM ROI benchmarks from Nucleus Research to the client’s investment in the CRM work we delivered. Nucleus Research has published CRM ROI benchmarks ranging from $5.60 returned per $1 spent in 2011 to $8.71 in 2014 and $3.10 in 2023. Across the included engagements, this produces a blended estimated return of approximately 6x.

The $50M+ figure follows from applying that methodology across qualifying CRM projects delivered over two decades.

What this includes

Selleris was launched in 2018. The calculation also includes qualifying CRM consulting work delivered by our founding team before Selleris, dating back to 2005.

We chose to publish a transparent calculation rather than show only project counts and team sizes without speaking to outcomes — which is what most CRM agencies do. We'd rather tell you exactly how the math works.

Important limitations

This is an aggregate estimate, not a guarantee of future results and not an audited financial figure. Individual client outcomes vary depending on business model, CRM adoption, process maturity, data quality, implementation scope, market conditions, and other factors.

What we are improving

From 2026 onward our outcome-based approach — task-level benefit, cost, and ROI estimates, tracked through Selleris Connect — is the standard for every engagement. As measured results accumulate, future versions of this page will publish aggregated client outcomes alongside the benchmark-based estimate above.

Sources

- Nucleus Research, CRM Returns $5.60 for Every Dollar Invested (2011)
- Nucleus Research, CRM Pays Back $8.71 for Every Dollar Spent (2014)
- Nucleus Research, CRM Returns $3.10 Per Dollar Spent (2023)
- HubSpot Annual ROI Report (based on data from 268,000+ customers)
- Forrester Total Economic Impact™ methodology, applied across multiple commissioned CRM platform studies