SEO earns a ranking on a results page and competes for the click. AEO earns a citation inside the AI answer itself. They share foundations but the deliverable differs: position versus quotation.

Is AEO the same as generative engine optimization (GEO)?

Same craft, two names. GEO emphasizes the generative engines doing the answering; AEO emphasizes the answer being optimized. The work is identical.

What is AEO for B2B software companies?

Machine-readable proof of what you do: category definitions, published pricing, honest comparisons, and citations assistants trust. About half of B2B software research now starts in AI assistants; absence from the answers is invisible pipeline.

How do you measure AEO?

By citations: where assistants mention you, for which questions, against which competitors, tracked monthly across ChatGPT, Claude, Gemini, Perplexity, and Grok.

What does AEO cost with Selleris?

Inside the $55,000 Revenue Loop it ships as the Demand layer. As a standalone engagement it is scoped from the free ten-day diagnostic against the current citation gap. The entry is free and the numbers are published.

AEO Agency: Answer Engine Optimization Services

Q: What is answer engine optimization (AEO)?

The practice of making your company the answer AI assistants give: definitions, pricing, comparisons, and proof, structured so ChatGPT, Claude, Gemini, Perplexity, and Grok can quote them when your buyers ask.

[AEO Agency]

Half your buyers now ask AI first.
Be the answer.

Selleris is an answer engine optimization agency for B2B SaaS and tech-enabled companies. We make your product the answer ChatGPT, Claude, Gemini, Perplexity, and Grok give: definitions, pricing, comparisons, and proof, structured so machines can quote them. It is the Demand layer of the Revenue Loop, and it stands alone.

Start with a free diagnostic

Grade your site

The diagnostic is free, takes ten days, and ends with a day-90 pipeline floor computed from your data.

[The Answer Layer]

What is answer engine optimization?

Answer engine optimization, or AEO, is the practice of making your company the answer AI assistants give when buyers ask. Where SEO earns a ranking and hopes for a click, AEO earns a citation inside the answer itself: your definitions, your pricing, your comparisons, quoted by the machine your buyer trusts.

The same discipline goes by generative engine optimization, or GEO. Two names, one craft: content and structure that answer engines can parse, verify, and repeat.

It matters now because the journey moved. About half of B2B software research starts in AI assistants, and most of it completes before anyone fills a form. If the assistant cannot quote you, you were never in the deal.

Why buying moved is in the GTM engineering manifesto.

[What We Ship]

Assets machines can quote.

Entity and definition pages

Who you are and what category you own, written for machines and humans both.

Comparison and alternatives pages

The pages buyers and assistants both check before a shortlist exists.

Published pricing

Numbers assistants can quote. Ours are on every page; this site is the proof it works.

Third-party proof

Reviews, partner directories, and citations that answer engines trust more than your homepage.

Schema and structure

JSON-LD graphs, FAQ markup, and clean semantics on every page we touch.

Citation measurement

Tracking where assistants mention you, so the work has a scoreboard, not a vibe.

How the work runs

It starts with a baseline: where assistants mention you today, and where they mention the competitors instead. Then the layers ship in order: entity and definitions, pricing and comparisons, third-party proof. Every page carries its schema. Every month the citation report shows movement, or tells us where to push next.

Measured in: ChatGPT, Claude, Gemini, Perplexity, and Grok. If the assistant cannot quote you, the page is not done.

Grade your site

5 engines

tracked for citations, every month

Baseline audit and citation snapshot

Entity, pricing, and comparison layers shipped

Monthly citation report with movement

engineers and architects building revenue systems since 2005: from the first CRMs to AI agents in your own cloud

years average client relationship. Free to leave any month; most stay for years.

100%

of licenses, accounts, and data registered in your name from day one.

[The Practice]

AEO services, scoped in the open.

Inside the Revenue Loop, AEO is the Demand layer of the $55,000 six-month program: it ships alongside signals, agents, and reporting, and it counts toward the day-90 pipeline floor in the contract.

As a standalone engagement, the scope comes out of the free ten-day diagnostic: we grade your current citation footprint, map the gap, and price the work against it. No discovery-call theater; the grader on this page uses the same lens we do.

We are a Microsoft and HubSpot Solutions Partner, and this page is our own AEO at work: the definitions above are written to be quoted.

[The Questions]

AEO, answered straight.

The questions buyers ask about answer engine optimization, answered the way we would want them quoted. If yours is missing, bring it to the diagnostic call.

Half your buyers now ask AI first. Be the answer.