AEO Agency
An AEO agency for B2B. Be the answer.
Selleris is an answer engine optimization agency for B2B SaaS and tech-enabled SMBs. We structure your definitions, pricing, comparisons and third-party proof so buyers can understand your business and AI assistants have clear material to cite.
We assess your existing content and visibility in ChatGPT, Claude, Gemini, Perplexity and Grok, then prioritize the work and track mentions and citations. AEO is available as a standalone engagement or as part of Selleris Revenue Loop.
Free diagnostic with a focused proof of concept. No obligation to buy implementation.
The Answer Layer
What is answer engine optimization?
Answer engine optimization, or AEO, focuses on how your business is represented in AI-generated answers. We structure definitions, pricing, comparisons and supporting evidence so buyers can understand your offer and AI assistants have clear material to cite.
Our AEO and generative engine optimization (GEO) work follows that approach. We track mentions and citations in AI answers, rather than relying on SEO rankings alone.
Make your business easier to evaluate. We agree the research and content deliverables before work starts, then track changes in visibility. AI citations, traffic, leads and revenue are not guaranteed outcomes.
The approach behind it is in the GTM engineering manifesto.
What We Ship
Assets machines can quote.
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Entity and definition pages
Who you are, what you offer and where you fit, clearly explained for buyers and AI assistants.
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Comparison and alternatives pages
The pages buyers and assistants both check before a shortlist exists.
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Published pricing
Clear pricing information and commercial terms, with approved figures where available and an explanation of how custom work is priced.
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Third-party proof
Reviews, partner directories and external citations that support a consistent, evidence-backed picture of your business.
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Schema and structure
JSON-LD graphs, FAQ markup where relevant, and clear page structure aligned with the visible content.
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Citation measurement
Tracking where assistants mention you, so the work has a scoreboard, not a vibe.
How the work runs
We start with a baseline: where AI assistants mention your business and which competitors appear instead. We then prioritize the agreed work across entity and definition pages, pricing, comparisons and third-party proof, with schema matched to the content.
Measured in: ChatGPT, Claude, Gemini, Perplexity and Grok. We track mentions and citations for agreed questions. Delivery is verified against the agreed research and content criteria.
5 engines
Mentions and citations tracked against agreed questions.
- Baseline audit and citation snapshot
- Entity, pricing, and comparison layers shipped
- Citation reports at an agreed frequency
42
people in our engineering team
5+ years
average client relationship
100%
of licenses in your name, not ours
The Practice
AEO services, scoped in the open.
Start with a free diagnostic and a focused proof of concept. We review your existing content and AI visibility, then scope a standalone AEO project with agreed research, content and technical deliverables, verification criteria and a fixed price.
Selleris Revenue Loop follows our Build & Improve model. We agree measurable results and one fixed total price for the initial implementation. You pay after those results are achieved and verified, with no upfront Selleris delivery fees. For AEO, payment is tied to agreed research and content deliverables, not guaranteed citations. Further improvements are agreed separately, with no automatic monthly retainer.
As a HubSpot and Microsoft Solutions Partner, we keep the work, delivered assets and documentation visible through Glass Box, in accounts you control. Required software and usage costs are disclosed separately and paid directly to providers with zero Selleris markup.
The Questions
AEO, answered straight.
The questions buyers ask about answer engine optimization, answered the way we would want them quoted. If yours is missing, bring it to the diagnostic call.
What is answer engine optimization (AEO)?
Answer engine optimization, or AEO, focuses on how your business is represented in AI-generated answers. We structure definitions, pricing, comparisons and supporting evidence so buyers can understand your offer and AI assistants have clear material to cite.
What is AEO vs SEO?
SEO focuses on visibility in search results. Our AEO work focuses on how your business is represented in AI-generated answers, including mentions and citations.
They share foundations such as clear content, structure and third-party proof. We track AI visibility rather than relying on SEO rankings alone.
Is AEO the same as generative engine optimization (GEO)?
At Selleris, AEO and generative engine optimization (GEO) follow the same approach: clear content, supporting evidence and measurement of how your business appears in AI-generated answers. The agreed scope defines the research, content and technical work included.
What is AEO for B2B software companies?
For B2B software companies, AEO work helps explain what your product does, how it is priced and how it compares with alternatives. We structure that information with supporting evidence and third-party proof.
We start with your existing content and AI visibility, then agree the priorities for research and content.
How do you measure AEO?
We track mentions and citations for agreed questions across ChatGPT, Claude, Gemini, Perplexity and Grok, including which competitors appear. Reporting frequency is agreed in the scope.
Delivery is checked against agreed research and content criteria. Research can include a keyword and interest-cloud project, a content plan, Semrush keyword-difficulty assessments and dated traffic forecasts. Articles are separately scoped deliverables. Forecasts do not guarantee traffic, AI citations, leads or revenue.
For an initial view of your AI visibility, try the AEO Grader.
What does AEO cost with Selleris?
Standalone AEO is a fixed-price project scoped after the free diagnostic. We agree the research, content and technical deliverables, verification criteria and commercial terms before work starts.
Build: Within Selleris Revenue Loop, we agree measurable results and one fixed total price for the initial implementation. You pay after those results are achieved and verified, with no upfront Selleris delivery fees. For AEO, payment is tied to agreed research and content deliverables, not guaranteed citations.
Improve: Further improvements to the Revenue Loop system are agreed separately, with no automatic monthly retainer.
Required software and usage costs are disclosed separately and paid directly to providers with zero Selleris markup.
The Diagnostic
Bring your growth ambition. Leave with a clear next step.
We use your business context and agreed data to identify the priority constraint, develop a focused proof of concept and recommend your next steps.
10 calendar days from readiness of the agreed minimum data and access. No Selleris fee for the diagnostic or included proof of concept. No obligation to buy implementation.