Visitor Identification
Website visitor identification, wired into revenue.
Your next customer may visit your website without filling in a form. Selleris connects company-level visitor identification to HubSpot, helping B2B SaaS companies spot relevant account activity and prioritize follow-up.
We match identified companies to your existing records, enrich and score them, then route relevant signals to your team and AI agents. The diagnostic defines the scope around your traffic and available data. Accounts and licenses stay in your name.
Free diagnostic with a focused proof of concept. No obligation to buy implementation.
The Signal
What website visitor identification is.
Website visitor identification matches anonymous website activity to companies using IP intelligence, first-party signals and identity graphs. Selleris sets it up at company level by default. Person-level identification is a later, opt-in module you choose in writing.
Selleris connects those signals to your HubSpot: matching existing records, enriching and scoring accounts, and routing relevant activity to your team and AI agents. A visit helps prioritize follow-up; it does not confirm an intention to buy.
A visit is a signal. Context makes it actionable.
The approach behind it is in the GTM engineering manifesto.
What We Wire
From anonymous visit to worked account.
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Company-level identification
Company matches and available firmographic data from selected providers, synced and deduplicated in your HubSpot.
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Person-level only by opt-in
A later module you choose in writing, live only after a privacy-policy update, a notice or consent banner, an opt-out link and legal review, including for visitors in California.
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Intent signals
Third-party intent, hiring and funding triggers layered on top, so timing beats luck.
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Enrichment and scoring
Identified accounts enriched with available data and scored against your ICP, so your team can prioritize the best-fit companies.
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Routing and alerts
Relevant activity routed to account owners with available context: pages visited, reported signals and score changes.
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Agent-run follow-up
Agents draft follow-up for identified accounts; your team approves and sends.
Identification without the tool zoo.
We choose identification and intent providers against your traffic mix and connect them to HubSpot. The work is documented and licenses are in your name, so you can develop the system with Selleris or another implementation partner.
Built from: identification providers and intent feeds, with records synced and deduplicated in HubSpot. Provider changes are assessed and scoped separately.
Your accounts
Licenses in your name. Documented setup and handover.
- Vendors chosen against your traffic mix
- Synced and deduped into your HubSpot
- Routed to owners and agents under agreed rules
400+
CRM projects delivered directly and through implementation partners
5+ years
average client relationship
100%
of licenses in your name, not ours
The Practice
Visitor identification, scoped in the open.
Start with a free diagnostic and a focused proof of concept. We review your traffic volume, audience mix and existing data, then agree the deliverables, fixed price and commercial terms for a standalone implementation.
Selleris Revenue Loop follows our Build & Improve model. We agree measurable results and one fixed total price for the initial implementation. You pay after those results are achieved and verified, with no upfront Selleris delivery fees. After Build, you can choose Improve: a fixed monthly retainer agreed in advance. Nothing continues automatically.
Identification is company-level by default, for US and EU traffic. Person-level identification is a later, opt-in module you choose in writing; it goes live only after a privacy-policy update, a notice or consent banner, an opt-out link and legal review of your exposure, including for visitors in California. Licenses stay in your name, with provider subscriptions and usage disclosed separately and paid directly to providers with zero Selleris markup.
The Questions
Visitor identification, answered straight.
The questions teams ask before they wire identification into their site. If yours is missing, bring it to the diagnostic call.
What is website visitor identification?
Website visitor identification matches anonymous website activity to companies using IP intelligence, first-party signals and identity graphs. Selleris sets it up at company level by default; person-level identification is a later, opt-in module you choose in writing.
The output is a source-reported match that can support account scoring and follow-up, not confirmation of an intention to buy.
How do you identify website visitors?
The setup can combine IP-to-company resolution, reverse DNS, identity graphs and first-party signals from forms and cookies, depending on the selected providers.
We connect available matches to your existing HubSpot records and remove duplicates. The diagnostic assesses what your traffic mix and source data can support.
Can you identify anonymous website visitors in the EU?
Company-level identification can be part of the agreed scope. We assess the provider, available data, traffic mix and applicable privacy requirements before choosing the approach. This does not mean identifying every visitor or automatically enabling person-level identification. The proposal makes the relevant capabilities and limitations explicit.
Company-level or person-level identification: what is the difference?
Company-level identification matches a visit to a business account. Person-level identification attempts to resolve a specific individual, where lawful and supported by the provider.
Company-level data can support account scoring and follow-up without identifying the individual visitor. Selleris sets up company-level identification by default. Person-level identification is a later, opt-in module you choose in writing; it goes live only after a privacy-policy update, a notice or consent banner, an opt-out link and legal review of your exposure, including for visitors in California.
Which visitor identification tools do you use?
We choose identification and intent providers for your traffic mix and agreed workflow, with licenses in your name. We connect their outputs to HubSpot and document the setup.
Provider changes are assessed and scoped separately. See the Revenue Loop page for how this work fits into the broader system.
What does website visitor identification cost?
Standalone visitor identification is a fixed-price project scoped after the free diagnostic. We agree the deliverables and commercial terms before work starts.
Build: Within Selleris Revenue Loop, we agree measurable results and one fixed total price for the initial implementation. You pay after those results are achieved and verified, with no upfront Selleris delivery fees.
Improve: After Build, you can choose Improve: Selleris stays on as your GTM engineering capacity, instead of a hire, for a fixed monthly retainer agreed in advance. Nothing continues automatically.
Provider subscriptions and usage are disclosed separately and paid directly to providers with zero Selleris markup. Licenses stay in your name.
Hit your growth target with a sales system your team can run.
No fee for the diagnostic, and no obligation to buy.