Visitor Identification
Website visitor identification, wired into revenue.
Your next customer may visit your website without filling in a form. Selleris connects company-level visitor identification to HubSpot, helping B2B SaaS and tech-enabled SMBs spot relevant account activity and prioritize follow-up.
We match identified companies to your existing records, enrich and score them, then route relevant signals to your team and AI agents. The diagnostic defines the scope around your traffic and available data. Accounts and licenses stay in your name.
Free diagnostic with a focused proof of concept. No obligation to buy implementation.
The Signal
What website visitor identification is
Website visitor identification matches anonymous website activity to companies using IP intelligence, first-party signals and identity graphs. Person-level identification is considered separately, where lawful and supported by the selected provider.
Selleris connects those signals to your HubSpot: matching existing records, enriching and scoring accounts, and routing relevant activity to your team and AI agents. A visit helps prioritize follow-up; it does not confirm an intention to buy.
A visit is a signal. Context makes it actionable.
The approach behind it is in the GTM engineering manifesto.
What We Wire
From anonymous visit to worked account.
-
Company-level identification
Company matches and available firmographic data from selected providers, synced and deduplicated in your HubSpot.
-
Person-level where lawful
US-only person resolution where the law allows; your traffic mix decides the scope in the diagnostic.
-
Intent signals
Third-party intent, hiring and funding triggers layered on top, so timing beats luck.
-
Enrichment and scoring
Identified accounts enriched with available data and scored against your ICP, so your team can prioritize the best-fit companies.
-
Routing and alerts
Relevant activity routed to account owners with available context: pages visited, reported signals and score changes.
-
Agent-run follow-up
Agents draft the outreach from the visit context; your team approves and sends.
Identification without the tool zoo
We choose identification and intent providers against your traffic mix and connect them to HubSpot. The work is documented and licenses are in your name, so you can develop the system with Selleris or another implementation partner.
Built from: identification providers and intent feeds, with records synced and deduplicated in HubSpot. Provider changes are assessed and scoped separately.
Your accounts
Licenses in your name. Documented setup and handover.
- Vendors chosen against your traffic mix
- Synced and deduped into your HubSpot
- Routed to owners and agents under agreed rules
42
people in our engineering team
5+ years
average client relationship
100%
of licenses in your name, not ours
The Practice
Visitor identification, scoped in the open.
Start with a free diagnostic and a focused proof of concept. We review your traffic volume, audience mix and existing data, then agree the deliverables, fixed price and commercial terms for a standalone implementation.
Selleris Revenue Loop follows our Build & Improve model. We agree measurable results and one fixed total price for the initial implementation. You pay after those results are achieved and verified, with no upfront Selleris delivery fees. Further improvements are agreed separately, with no automatic monthly retainer.
For EU traffic, we scope company-level identification. Person-level work remains US-only, where lawful and supported by the selected provider. Licenses stay in your name, with provider subscriptions and usage disclosed separately and paid directly to providers with zero Selleris markup.
The Questions
Visitor identification, answered straight.
The questions teams ask before they wire identification into their site. If yours is missing, bring it to the diagnostic call.
What is website visitor identification?
Website visitor identification matches anonymous website activity to companies using IP intelligence, first-party signals and identity graphs. Person-level identification is considered separately, where lawful and supported by the selected provider.
The output is a source-reported match that can support account scoring and follow-up, not confirmation of an intention to buy.
How do you identify website visitors?
The setup can combine IP-to-company resolution, reverse DNS, identity graphs and first-party signals from forms and cookies, depending on the selected providers.
We connect available matches to your existing HubSpot records and remove duplicates. The diagnostic assesses what your traffic mix and source data can support.
Can you identify anonymous website visitors in the EU?
At company level, yes. Person-level identification is US-only where lawful; the diagnostic scopes it honestly against your traffic mix and the applicable rules.
Company-level or person-level identification: what is the difference?
Company-level identification matches a visit to a business account. Person-level identification attempts to resolve a specific individual, where lawful and supported by the provider.
Company-level data can support account scoring and follow-up without identifying the individual visitor.
Which visitor identification tools do you use?
We choose identification and intent providers for your traffic mix and agreed workflow, with licenses in your name. We connect their outputs to HubSpot and document the setup.
Provider changes are assessed and scoped separately. See the Revenue Loop page for how this work fits into the broader system.
What does website visitor identification cost?
Standalone visitor identification is a fixed-price project scoped after the free diagnostic. We agree the deliverables and commercial terms before work starts.
Build: Within Selleris Revenue Loop, we agree measurable results and one fixed total price for the initial implementation. You pay after those results are achieved and verified, with no upfront Selleris delivery fees.
Improve: Further improvements to the Revenue Loop system are agreed separately, with no automatic monthly retainer.
Provider subscriptions and usage are disclosed separately and paid directly to providers with zero Selleris markup. Licenses stay in your name.
The Diagnostic
Bring your growth ambition. Leave with a clear next step.
We use your business context and agreed data to identify the priority constraint, develop a focused proof of concept and recommend your next steps.
10 calendar days from readiness of the agreed minimum data and access. No Selleris fee for the diagnostic or included proof of concept. No obligation to buy implementation.