Your first sales hire
You still close every deal. Your first seller starts soon.
The sale works because you run it: you know which companies buy, what to ask and when to push. None of that is written down yet, so the first seller has to guess, and you stay the bottleneck.
Show Sergey your last 15 to 40 deals. Leave with a plan and one fixed price.
“I became the bottleneck.”
Edith Harbaugh, co-founder and CEO, LaunchDarkly
Source: Heavybit
Sergey Danishevskiy, CEO of Selleris. Every diagnostic starts with a call with me.
In short
If it is too early, Sergey will tell you on the call.
What you get
- We build it in your HubSpot from your last 15 to 40 deals
- It is yours from day one
What it costs
- A starter project can start at around $2,000 to $3,000
- Each result is paid after it is verified
Too early if
- You are still finding out who buys
What breaks
The sale is not yet repeatable without you. 116 of the 138 founder and CEO accounts in our research that take a side say the sale has to repeat before the hire meant to scale it.
From our research
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“We were often dropping the ball, missing replies, and missing times to even respond to the deals.”
Han Wang, co-founder and CEO, Mintlify
Source: Bain Capital Ventures, 2026
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“They closed few deals, each one of them, and then there was a lull for next four to six weeks.”
Khadim Batti, co-founder and CEO, Whatfix
Source: The SaaS Podcast, 2022
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“Basically, there was no playbook, actually. There was no repeatable, scalable sales process yet.”
Robin van Lieshout, co-founder and CEO, inSided
Source: The SaaS Podcast, 2020
We read 375 accounts from founders and CEOs of B2B software companies and 1,091 records on how companies build or buy their sales system, in public interviews and posts. Every quote links to its source.
What we build first
From your last 15 to 40 deals, the calls, and why you won and lost:
- stages with clear exit criteria, and the questions that qualify or rule a company out;
- a short playbook your first seller can follow;
- the pipeline in HubSpot, with reports on conversion by stage, the forecast and lost reasons;
- your first seller or SDRs connected, with help hiring and onboarding them;
- a handover to your team; all of it is yours from day one.
What stays yours: who you sell to, your message and your price. We build the system; your seller runs it, and you do not need us to sell.
Where to start and what it costs
A starter project can start at around $2,000 to $3,000 for one useful result, and the Build grows from there. You pay for each result after we verify it together, with no upfront fee. After the Build, Improve is your choice: a fixed monthly fee agreed with you. Full prices and payment terms are on the pricing page.
This is you if
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You have closed most deals yourself, often the first 15 to 40.
“I hired our first head of sales after I sold the first 15, 20 customers.”
Thejo Kote, founder and CEO, Airbase
Source: The SaaS Podcast, 2024
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A first seller or SDRs start in the next months, or started in the last three.
“We hired our first rep recently.”
Seva Ustinov, founder and CEO, Elly Analytics
Source: Latka, 2023
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You raised a round, and sales still run through you.
“up until we raised our Series A last year, our sales team was me and one account executive.”
Brandon Foo, co-founder and CEO, Paragon
Source: The SaaS Podcast, 2023
Show Sergey your last 15 to 40 deals. Leave with a plan and one fixed price.
No fee for the diagnostic, and no obligation to buy.